AMEX: Google Provisioning
Awarded the 2023 Edward P. Gilligan Award for Innovation at American Express
Solved for complex confirmation screens new experience where Card Members can enable virtual card numbers (VCN) and Chrome's autofill to conduct online shopping seamlessly.
Year
2022
Highlight
Complex Third-Party Integration
Deliverables
Content mapping
Site mapping
Third Party Integration
Project Overview
Designed a streamlined confirmation experience for Card Members to seamlessly enable virtual card numbers (VCN) and integrate with Chrome’s autofill, enhancing security and convenience for online shopping.
Impact
↘ Dropped AMEX Purchases
↗ Digitization
Unlocking Digital Convenience
With the expansion of e-commerce, Card Members are seeking enhanced convenience and security for their online shopping experiences.
Partnering with Google, our team spearheaded Amex's first exploration of browser tokens.
We were challenged with developing an experience where Card Members can enable virtual card numbers (VCN) and Chrome's autofill to conduct online shopping seamlessly.
I took on the role of skillfully managing the intricacies of 10 different confirmation screens.
Sculpting Order in Complexity
My content partner and I developed a matrix of all possible scenarios for Android and iOS users to address the detailed technical limitations.
This matrix systematically outlines the intricacy of the designs based on the technical and external constraints at play.
After mapping out the journey and laying out the matrix, I was confident that this alignment would integrate well with Google's external flow.
Maintaining the transition of an external journey with our own web experience is a delicate task, requiring extensive collaboration and design.
The process involves meticulous design thinking to harmonize both experiences effectively. Employing heuristics, we assessed the flow's elegance and clarity, ensuring a refined user experience.
Concluding with Confidence
By consolidating the designs and content, we crafted confirmation screens aligning with customers' prior interactions with Google.
By maintaining a clear and uncluttered layout, I wanted to provide a distraction-free transition for customers. This accomplished the main goal of not making customers pay for any technical constraints we may have.
Why this Design Matters
By consolidating the designs and content, we crafted confirmation screens aligning with customers' prior interactions with Google.
By maintaining a clear and uncluttered layout, I wanted to provide a distraction-free transition for customers. This accomplished the main goal of not making customers pay for any technical constraints we may have.